The Only Business Writing Book You'll Ever Need
About the Book
A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely—whether putting together a persuasive project proposal or dealing with daily email.
Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including PowerPoint presentations, resumes, cover letters, web copy, and a thorough guide to the art of crafting emails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free.
Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.
Reviews
"Imagine . . . a world where every communication was clear, specific and thoughtful. In this world, not only would every individual, team and organization be more efficient, it would even be more pleasant to go to work! We can make that world a reality: all it will take is for everyone to follow the powerful advice that Laura has pulled together in this practical and concise guide.”
— Alan Iny, co-author of Thinking in New Boxes
“At the Forbes School of Business, every day, we teach the importance of effective communication as one of the keys to success in business. Laura’s book provides any student, manager, CEO or board member the tools to write successfully. I am confident business schools around the world will soon be adopting The Only Business Writing Book You’ll Ever Need in their programs.”
— Robert C. Daugherty, Executive Dean, Forbes School of Business and Technology
"The book is practical, easy to follow, and up-to-date with today’s business world. Whether you need help with writing e-mails, getting your writing done faster, persuading your audience, overcoming writer’s block, or other business writing challenge, you’ll find solid guidance in this book, delivered in a friendly and supportive style.”
— Anita Gupta, Global Head of Communications, Deutsche Post DHL
“Have you ever wondered why we require a five-paragraph essay in high school or spend such so much time writing long research papers in college but often bypass teaching how to write work memos and effective emails, or how to promote yourself using 21st century tools? If you’re like me and have pondered why more practical and career-relevant coursework is not enough of a focus of higher education (especially for the adult learner!), you will truly enjoy Laura Brown’s The Only Business Writing Book You'll Ever Need. Laura shares practical, relevant, clear, and concise strategies that are applicable and meaningful to students and working professionals.”
— Andrew Shean, Chief Academic Officer, National University System Online
“Communicating through writing has become lost art in business. Everything is now a rushed email or text message. I know because I have become this kind of writer too. Laura Brown gives us 7 steps to help become more instantly more effective including: How to make a clear ask, write for the reader, start strong and specific. She also gives examples for effective email, thank you notes, apologies. performance reviews, and termination letters. This is a resource business owners should not be without!”
— Barry Moltz, Host of the Small Business Radio Show
"Don't be fooled by its length--this short book is loaded with lots of practical advice that you can implement right away when you're writing at work. Whether you read it cover-to-cover or reach for it only when you need it, The Only Business Writing Book You'll Ever Need will make you a more effective communicator and save you time on all your writing tasks."
— Murray Low, Professor, Director of Entrepreneurship Education. Columbia Business School
“I have shepherded hundreds of business books into print, but just when I thought I knew it all, along comes Laura Brown to teach an old dog some new tricks. If you're writing anything, from an internal memo to a New York Times bestseller, keep The Only Business Writing Book You'll Ever Need next to your laptop. Your readers will thank you.”
— Michael Snell, President and CEO, The Michael Snell Literary Agency
“The title says it all—if you need help with business writing, this is the only book you’ll need. The book presents seven easy steps you can apply to write anything you need to write at work. It also offers guidance on effective emails, strong presentations, writing for mobile apps, effective communication for global and remote teams, and dozens of other helpful topics. If you’re looking for help with writing at work, look no further!”
— Paul Urbanek, Executive Director, The VU Group, Morgan Stanley
“This one-stop handbook on business writing is the only one you will ever need. It covers everything you need to learn and do in a simple and practical manner. And it is fun to read!”
— Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia Business School
“The alchemy of transforming big business ideas and technical information into elegant and practical prose requires a fine mix of artistry and craftsmanship. Laura Brown has been working this editorial magic in high-level business writing for years—including my projects--and I am happy to report that her new book lives up to its title. All other guides to the critical skill of business writing may now be obsolete.”
— Ming-Jer Chen, Leslie E. Grayson Professor, UVA Darden School of Business
Fellow and Former President, Academy of Management