Writing for Influence
Techniques to make anything from e-mails to proposals more persuasive and impactful
It’s one thing to express your ideas—it’s another thing to win approval and acceptance of them. This multi-session workshop includes techniques for persuasion in a variety of situations and feedback on practice writing assignments.
Taught in three 45-minute sessions, with custom options available.
This workshop will help your team:
Pinpoint their communication goals and sharpen the ask
Analyze the needs and expectations of their audience, anticipate potential objections, and build their argument accordingly
Choose the right structure for their argument
Select the details their audience will find most convincing
Create persuasive presentations that get results
“After working with Laura, my colleagues were able to communicate with greater clarity and confidence and tailor their messages to their audience. We got rave reviews from the folks she trained. Working with Laura will make anyone a better writer.”
Jared Crooks, Schmidt Futures
More Workshops by Laura Brown, Ph.D.
Seven Steps to Successful Writing
Techniques to help your team get through all their writing tasks quickly and efficiently, with maximum appeal to their readers
Fix Your Writing Fast!
Quick and practical self-editing techniques for making your team’s prose more concise, persuasive, and inviting—and for getting the engagement they want from their readers
